LIFESTYLE PHOTOGRAPHER

Lifestyle photography is the art of the everyday, it is the craft of artistically photographing people and places so that they appear to be perfectly natural. The aim is to impart a narrative to the viewer so subtly that they believe the situation to be a real event. Why not just photograph real life? Because to wait for real life to reflect your story may take a very long time indeed.

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Lifestyle image of people doing craft outside. Shot on location for an advertising campaign for mental health charity Mind. Photographer ©Philip Hartley

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